In my Politics of Food course, my classmates and I were given an assignment to "understand the relationship among actors and activities involved in creating goods and services - in this case, food" through a commodity chain analysis.
I chose to study two familiar butters: Lifeline, from the fine folks over at Lifeline Farm (with their dairy and creamery), whose original business partners I visited at Lifeline Produce last May, and Land O' Lakes, whose butter I grew up eating and whose corporate headquarters resides in the same town I took my driver's license test nearly ten years ago. Both have had a place in my life (and my stomach). I was curious to learn how the processes the two products went through differed, considering how relatively simple the butter making process is, as well as how complicated the industrial food system is.
In the following video/presentation you will learn what I learned.
1. Click the play button with your mouse.
2. To move through the steps manually, press the forward and back arrow on your keyboard to move through the journey. You can use the little scroll wheel on top of your mouse to zoom in and out.
3. If you prefer the presentation to move through the steps automatically, put your cursor in the lower right corner of the video/presentation window over the word "more" and select "autoplay".
3. For fullscreen, put your cursor in the lower right corner and select "fullscreen".
4. Consider the sense of scale the final image gives you.
In the end, which product would you choose?
Wednesday, December 08, 2010
Subscribe to:
Posts (Atom)
